Bridging Gaps & Brightening Smiles
Dentistry on Liverpool wanted to increase the number of specialized treatments offered by their dental specialists by attracting customers who are interested in maintaining the health and aesthetics of their teeth and invest in the best available treatment options.
Insight
In order to attract an affluent demographic with particular interests and desires, your appearance and communication style needs to align with theirs.
Idea
Rebuild the image and communications of Dentistry on Liverpool in a way that aligns the businesses value proposition and its communication style to their target market. We redesigned Dentistry on Liverpool’s brand image, brand personality, and channel selection to strengthen these new relationships.
Outcomes
After identifying Dentistry on Liverpool’s need for repositioning, we performed an extensive audit and discovery into understanding relationships with current patients and their target patients. We matched their discovered brand identity with their vision by redesigning their entire visual brand through a new website, logo, photos, and improved Google listing. The website receives over 1000 monthly viewers who are within the target audience. To further engage this audience online, we created and executed a social media strategy through Instagram. We helped DOL implement a system for taking before and after photos of their cosmetic cases to maximize the effectiveness of this communication strategy. Their Instagram following has increased by 800 followers since.
Services
Rebranding Strategy
Customer Research
Website Development
SEO
Photoshoot
Social Media Management
Testimonial
“Just over one year ago, we started an ambitious campaign to rebrand our business, revamp our website and improve our social media presence. Throughout the whole process both Yael and Gurvir at GreenX Media have remained committed to delivering on our shared vision. Working with them has been effortless and easy. They are both knowledgable, professional, excellent communicators and most importantly passionate about what they do. I would not hesitate to recommend their services to anyone who was interested in marketing their business in the most up-to-date and creative way!”
–
Adam Maisels
Managing Dentist, Dentistry on Liverpool
